Leading Strategy
Working with their live business challenges, developing leaders capable of leading the future, not just iterating the status quo

Women’s Tennis Association

Vision And Strategy

Creating vision and strategy

Multiple stage board-level facilitation to reach agreement between three discordant stakeholder groups around a new vision and strategy for the organisation. Tour, Tournament and Player Reps agreed for the first time in their history.

A strategy was agreed that held long-term benefits for the game, rather than short-term gains for individual stakeholder groups.

The Tour went on to attain its strongest financial footing in its history, including a 500% increase in sponsorship revenues, 2.5x increase in overall revenues, 40% increase in prize money and $710 million in new stadium investments.

For more information about this type of work contact: enquiries@dpa.consulting

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