Working with their live business challenges, developing leaders capable of leading the future, not just iterating the status quo
Creating vision and strategy
Multiple stage board-level facilitation to reach agreement between three discordant stakeholder groups around a new vision and strategy for the organisation. Tour, Tournament and Player Reps agreed for the first time in their history.
A strategy was agreed that held long-term benefits for the game, rather than short-term gains for individual stakeholder groups.
The Tour went on to attain its strongest financial footing in its history, including a 500% increase in sponsorship revenues, 2.5x increase in overall revenues, 40% increase in prize money and $710 million in new stadium investments.
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